Agents are starting to mediate every purchase. The role of "customer" splits into three readers, each with different incentives.
Source of intent and money. Wants belonging, taste, experience. The only party that can want anything in the first place.
The actual interface. Reads structured claims, ranks options, negotiates terms, closes transactions. Loyal to whoever controls its weights.
Sets defaults, takes fees, decides what surfaces. Whether today's platforms stay structurally dominant is now an open question.